I’m a multidisciplinary designer and creative leader with over a decade of experience spanning retail, fashion and brand design. I've led in-house creative teams for some of New Zealand's largest retailers while partnering with founders to build thoughtful brands, packaging and digital experiences. My work sits at the intersection of brand thinking and commercial execution – creating identities and design systems that are distinctive, practical and built to thrive in the real world.

I believe great creative work starts with great ideas, but it only succeeds when the people behind those ideas are supported to do their best work. Over time, my role has evolved beyond designing brands to creating the environments, systems and conversations that help creativites flourish. Whether I'm leading a team, collaborating with founders or building a brand from the ground up, my goal is always the same: to leave the work – and the people behind it – better than I found them.